Generic Research: Case studies

I took a look at some other music videos by arctic monkeys to gain inspiration for my own, as well as take into account the typical media language used for the style of the song that I am going to use.

 

Planning: Mood Boards

 

Here, I created a mood board with some screen shots of scenes of previous arctic monkeys music videos to get a feel for the style of video and to gain inspiration for some of the shots I could use in my own product. From this I found that the use of screens as well as shadows are popularly used to create a sense of enigma, adhering to Roland Barthes concept as well as Andrew Goodwin, in addition to cinematic wide shots which conduct a sense of symmetry.

I also found some images off of Pinterest which I get represented the kind of images and feel I would like to produce in my own piece in the form of a mood board. As the mis en scene will be a party in my music video, I focused on including images of these in my mood board, with the dark ambience with coloured lights which I want to achieve. I also included the lyrics of the song in my mood board, as I feel as though the images reflected the lyrics quite well. 

Planning: Storyboard

 

I created a storyboard to get the general idea of some shot types and set the tone for what I wanted to produce and the narrative and storyline I want to follow. I incorporated various shot types and locations in my storyboard plan to make the video more complex and unique and act as a reminder for when I am gathering footage. The highlighted sections will be flashbacks and filmed in a different way than the rest of the production.

Audience Research: Audience Profile

By conducting this audience research, it has allowed me to gather a clearer understanding of the assigned demographic. I interviewed a variety of people that fall into the brief of being a 16-25 year old, upmarket, middle class, media literate individual; from this I learned that the demographic tends to keep up with modern trends, whether that be music, fashion or celebrity gossip. I discovered that they are strongly influenced by social media in which they are significantly present, and act as active audiences across the majority of platforms, including the likes of TikTok, Instagram and Snapchat. Many of the demographic enjoyed indie rock bands with a large fanbase, like Arctic Monkeys or stereophonics, as well as enjoying slightly more alternative, underground artists like Mitski. By conducting this audience profile research, I have learned more about my audiences familiar wants when it comes to consuming media which will allow me to more easily incorporate this into my music video and website.