Audience Research: Audience Profile

By conducting this audience research, it has allowed me to gather a clearer understanding of the assigned demographic. I interviewed a variety of people that fall into the brief of being a 16-25 year old, upmarket, middle class, media literate individual; from this I learned that the demographic tends to keep up with modern trends, whether that be music, fashion or celebrity gossip. I discovered that they are strongly influenced by social media in which they are significantly present, and act as active audiences across the majority of platforms, including the likes of TikTok, Instagram and Snapchat. Many of the demographic enjoyed indie rock bands with a large fanbase, like Arctic Monkeys or stereophonics, as well as enjoying slightly more alternative, underground artists like Mitski. By conducting this audience profile research, I have learned more about my audiences familiar wants when it comes to consuming media which will allow me to more easily incorporate this into my music video and website.