Audience Research: Audience Profile

By conducting this audience research, it has allowed me to gather a clearer understanding of the assigned demographic. I interviewed a variety of people that fall into the brief of being a 16-25 year old, upmarket, middle class, media literate individual; from this I learned that the demographic tends to keep up with modern trends, whether that be music, fashion or celebrity gossip. I discovered that they are strongly influenced by social media in which they are significantly present, and act as active audiences across the majority of platforms, including the likes of TikTok, Instagram and Snapchat. Many of the demographic enjoyed indie rock bands with a large fanbase, like Arctic Monkeys or stereophonics, as well as enjoying slightly more alternative, underground artists like Mitski. By conducting this audience profile research, I have learned more about my audiences familiar wants when it comes to consuming media which will allow me to more easily incorporate this into my music video and website.

Planning: Song Desicion - NO.1 Party Anthem

 So you're on the prowl wondering whether

She left already or not
Leather jacket, collar popped like Cantonna
Never knowing when to stop
Sunglasses indoors, par for the course
Lights in the floors and sweat on the walls
Cages and poles
Call off the search for your soul
Or put it on hold again
She's having a sly indoor smoke
And she calls the folks who run this, her oldest friends
Sipping a drink and laughing at imaginary jokes
As all the signals are sent, her eyes invite you to approach
And it seems as though those lumps in your throat
That you just swallowed have got you going

Come on, come on, come on
Come on, come on, come on
Number one party anthem

She's a certified mind blower
Knowing full well that I don't
May suggest there's somewhere from which I might know her
Just to get the ball to roll
Drunken monologues, confused because
It's not like I'm falling in love, I just want ya
To do me no good
And you look like you could

Come on, come on, come on
Come on, come on, come on
Number one party anthem
Come on, come on, come on
Before the moment's gone
Number one party anthem, yeah, yeah

The look of love, the rush of blood
The "She's with me"'s, the Gallic shrug
The shutterbugs, the Camera Plus
The black & white and the color dodge
The good time girls, the cubicles
The house of fun, the number one
Party anthem, oh

Come on, come on, come on
Come on, come on, come on
Come on, come on, come on
Come on, come on, come on
Before the moment's gone
Number one party anthem
Number one party anthem
Number one party anthem
Yeah, yeah

I have chosen this song for my NEA music video as I feel as though the lyrics can be interpreted and reflected well. during my research I believe that this song has a lot of potential to produce a good narrative music video as it features things like intertextuality in its lyrics (Cantonna), as well as the lyrics following a clear  structure which reflects on the singers own experiences which can easily be acted outing the music video. I also feel as though an Arctic Monkeys song is suitable when considering the Beggars Group will be the production company, as the band and the song generally falls into the typical indie genre that the production group supports. 

My first idea for my own adaption of this song is to have a leading male character sat alone at a house party perhaps on the stairs reminiscing on an ex lover, whilst the video incorporates the use of flashbacks to show the pairs experiences. 

Planning: Initial Narrative and Mise en scene

MISE-EN-SCENE: 

I plan for my music video to ultimately take place in a house party stairwell, surrounded by bright flashing lights and people partying around the main character. This busy, hectic and overwhelming mise-en-scene will be in contrast to a flashback of memories which will take place throughout summer, on the beach, which throughout the song, the main character will walk through, but now being alone, when going for a walk to clear his head.

NARRATIVE:

My initial idea for the music video is to have a leading male character sat alone at a house party, perhaps on the stairs, reminiscing on an ex lover in his own thoughts, whilst the party buzzes around him, after catching glances of the girl at the party, whilst the video incorporates the use of flashbacks to show the pairs past experiences.

 

Industrial Research: History of Music

 I looked into the history of music and created a timeline to show my findings of key events in order to gather a more in depth understanding of music video.

Industrial Research: Beggars Group

 

Final Brief Desicion

 I have decided to pursue brief 4 and create a music video and online feature.I have a huge passion for learning more about the music industry and with my previous knowledge I can adapt my love and skills into this project. learning about artists and the way their music, videos and websites increase their success. I believe this is the best brief for me as i’d like to incorporate the feature of a video as i’m interested in the idea of film making in the media and this function will allow me to develop adaptable skills in that field, such as video editing, filming or even animation. I believe that creating a music video and website that correlates with a star persona that i have to create myself would be a fun challenge to take on to broaden my scope of understanding in the genre of a narrative song for an audience around my age. 

Germany in 1983