Music Video Link

 https://youtu.be/SyAZHC5VB1o?feature=shared

Website Link

https://kaitlynstyles28.wixsite.com/mysite

Lesson 18/9

 In todays lesson I faced a challenge involving getting the music backing to match my video, so I spent some time exploring the different ways that I could overcome this. I looked into some different video editing formats, such as Capcut and iMovie, and decided that caput may be the best option for my project.

I also wrote a 'fake' blog to add onto the website, announcing a tour in a message from the lead singer of the band, which adds an element of closeness and exclusivity to the reader, who will feel as though they are hearing information from the band members first hand via the blog. I wrote it in the way I felt the member would present himself, edgy and cool, and I showed this through my use of language.

Lesson 13/9

 In today's lesson, I wrote an about page for the band and added it onto the website, along with some images that fit the aesthetic of the website, and the band as a whole.

Lesson 12/9

 In today's lesson I started creating my website. I also edited an image to create the album cover for the band, which I incorporated onto the website, as well as beginning to add features to it. This includes a sign up form for 'exclusive information', which will entice general audiences as well as avid fans, allowing them to feel a closer connection to the band.

Lesson 11/9/22

 

Deciding on a band name:

Retrac (Carter backwards)

In this lesson, I considered some potential band names using some band name generator websites to gain some inspiration by inputting some details about the band. Some generators even suggested some potential song names that I could feature on the website. I decided in the end, that the band name I am going to use is 'Retrac'. It is the lead singer's name "Carter', spelt backwards and I feel as though it is short, memorable and a little bit quirky to reflect the band's star persona.

Showing the band's success:

I also edited an image of a member of the band onto a Grammy's award show background that I am going to feature on the band's website. I feel as though it is important to demonstrate the band's successes, as it feeds into the star persona of both the artists and the band as a whole. I decided to feature her in cultural wear to enhance this also.

Contact Sheet:

 

I undertook a photo shoot of both of the band members, who are also going to be featured in my music video. I feel as though the poses, body language and use of clothing and props efficiently create the star persona of both individuals, particularly the male lead singer. The variation in shot types allowed me to explore my model's best angles in order to take the best pictures that will appeal to the aesthetic of my website and the band in general.

Planning: lyric annotation and shotlist

 

In this lesson, I annotated the lyrics to my songs to get a rough idea of the timeline for my music video. I tried to use intertextuality and reflect the lyrics through the video, whilst sticking to a rough narrative.

I also began to create a shot list for the music video, in order to help me when filming my footage.

Planning: photoshoot pose ideas

 Here are some of images I gained inspiration from for different poses I could use in the professional photoshoot. I have included images of both close upland wide shots to get a varied range of images that I could use on my website. I will also have to consider the use of props, such as flowers or sunglasses in preparation for my shoot.

Planning: Website sketches

 In my sketches of my web page, I have included the term 'exclusive' to entice avid fans as it will make them feel special and more involved with the band, allowing them to create a sense of personal identity. as well as this, linking the band's social media it creates a level of interactivity between the fans and the artists.

I am going to include images of both behind the scenes shots and professional shoots of the band to offer a variety of content of the artist which will please the audience.

Also, the use of a 'merch' and 'tour' pages are typical conventions of online music artist websites and promotes the band, bringing in a larger profit.

I have featured the music video at the very top of the home page to draw the audience's attention straight to it, which acts as the best promotion possible for the video. 

Generic Research: Case studies

I took a look at some other music videos by arctic monkeys to gain inspiration for my own, as well as take into account the typical media language used for the style of the song that I am going to use.

 

Planning: Mood Boards

 

Here, I created a mood board with some screen shots of scenes of previous arctic monkeys music videos to get a feel for the style of video and to gain inspiration for some of the shots I could use in my own product. From this I found that the use of screens as well as shadows are popularly used to create a sense of enigma, adhering to Roland Barthes concept as well as Andrew Goodwin, in addition to cinematic wide shots which conduct a sense of symmetry.

I also found some images off of Pinterest which I get represented the kind of images and feel I would like to produce in my own piece in the form of a mood board. As the mis en scene will be a party in my music video, I focused on including images of these in my mood board, with the dark ambience with coloured lights which I want to achieve. I also included the lyrics of the song in my mood board, as I feel as though the images reflected the lyrics quite well. 

Planning: Storyboard

 

I created a storyboard to get the general idea of some shot types and set the tone for what I wanted to produce and the narrative and storyline I want to follow. I incorporated various shot types and locations in my storyboard plan to make the video more complex and unique and act as a reminder for when I am gathering footage. The highlighted sections will be flashbacks and filmed in a different way than the rest of the production.

Audience Research: Audience Profile

By conducting this audience research, it has allowed me to gather a clearer understanding of the assigned demographic. I interviewed a variety of people that fall into the brief of being a 16-25 year old, upmarket, middle class, media literate individual; from this I learned that the demographic tends to keep up with modern trends, whether that be music, fashion or celebrity gossip. I discovered that they are strongly influenced by social media in which they are significantly present, and act as active audiences across the majority of platforms, including the likes of TikTok, Instagram and Snapchat. Many of the demographic enjoyed indie rock bands with a large fanbase, like Arctic Monkeys or stereophonics, as well as enjoying slightly more alternative, underground artists like Mitski. By conducting this audience profile research, I have learned more about my audiences familiar wants when it comes to consuming media which will allow me to more easily incorporate this into my music video and website.

Planning: Song Desicion - NO.1 Party Anthem

 So you're on the prowl wondering whether

She left already or not
Leather jacket, collar popped like Cantonna
Never knowing when to stop
Sunglasses indoors, par for the course
Lights in the floors and sweat on the walls
Cages and poles
Call off the search for your soul
Or put it on hold again
She's having a sly indoor smoke
And she calls the folks who run this, her oldest friends
Sipping a drink and laughing at imaginary jokes
As all the signals are sent, her eyes invite you to approach
And it seems as though those lumps in your throat
That you just swallowed have got you going

Come on, come on, come on
Come on, come on, come on
Number one party anthem

She's a certified mind blower
Knowing full well that I don't
May suggest there's somewhere from which I might know her
Just to get the ball to roll
Drunken monologues, confused because
It's not like I'm falling in love, I just want ya
To do me no good
And you look like you could

Come on, come on, come on
Come on, come on, come on
Number one party anthem
Come on, come on, come on
Before the moment's gone
Number one party anthem, yeah, yeah

The look of love, the rush of blood
The "She's with me"'s, the Gallic shrug
The shutterbugs, the Camera Plus
The black & white and the color dodge
The good time girls, the cubicles
The house of fun, the number one
Party anthem, oh

Come on, come on, come on
Come on, come on, come on
Come on, come on, come on
Come on, come on, come on
Before the moment's gone
Number one party anthem
Number one party anthem
Number one party anthem
Yeah, yeah

I have chosen this song for my NEA music video as I feel as though the lyrics can be interpreted and reflected well. during my research I believe that this song has a lot of potential to produce a good narrative music video as it features things like intertextuality in its lyrics (Cantonna), as well as the lyrics following a clear  structure which reflects on the singers own experiences which can easily be acted outing the music video. I also feel as though an Arctic Monkeys song is suitable when considering the Beggars Group will be the production company, as the band and the song generally falls into the typical indie genre that the production group supports. 

My first idea for my own adaption of this song is to have a leading male character sat alone at a house party perhaps on the stairs reminiscing on an ex lover, whilst the video incorporates the use of flashbacks to show the pairs experiences. 

Planning: Initial Narrative and Mise en scene

MISE-EN-SCENE: 

I plan for my music video to ultimately take place in a house party stairwell, surrounded by bright flashing lights and people partying around the main character. This busy, hectic and overwhelming mise-en-scene will be in contrast to a flashback of memories which will take place throughout summer, on the beach, which throughout the song, the main character will walk through, but now being alone, when going for a walk to clear his head.

NARRATIVE:

My initial idea for the music video is to have a leading male character sat alone at a house party, perhaps on the stairs, reminiscing on an ex lover in his own thoughts, whilst the party buzzes around him, after catching glances of the girl at the party, whilst the video incorporates the use of flashbacks to show the pairs past experiences.

 

Industrial Research: History of Music

 I looked into the history of music and created a timeline to show my findings of key events in order to gather a more in depth understanding of music video.

Industrial Research: Beggars Group

 

Final Brief Desicion

 I have decided to pursue brief 4 and create a music video and online feature.I have a huge passion for learning more about the music industry and with my previous knowledge I can adapt my love and skills into this project. learning about artists and the way their music, videos and websites increase their success. I believe this is the best brief for me as i’d like to incorporate the feature of a video as i’m interested in the idea of film making in the media and this function will allow me to develop adaptable skills in that field, such as video editing, filming or even animation. I believe that creating a music video and website that correlates with a star persona that i have to create myself would be a fun challenge to take on to broaden my scope of understanding in the genre of a narrative song for an audience around my age. 

Germany in 1983